Research On Marketing Strategy Optimization Of Q Company’s Mobile Games

With the development of computer and mobile Internet,mobile games have gradually become one of the important ways for people to relax and entertain themselves.However,due to the long development cycle and short life cycle of mobile game products,the golden period of product profit generally does not exceed one year,so there are also problems such as the rapid rise of marketing costs of mobile game products,and the serious homogenization of product quality despite the large number of mobile game products.Q Company’s competition among domestic mobile game companies is not obvious,and its brand effect is not prominent enough.Therefore,it is urgent and necessary to propose a more optimized marketing strategy based on the existing marketing strategy.This article mainly USES the method of PEST,five model analysis,analyzes in detail the Q mobile game products of the company’s marketing environment,the current situation and existing problems of service,puts forward the optimization of Q company in the process of providing services 7 ps marketing strategy,and gives a set of security measures,in order to guarantee the implementation of the mobile game product marketing strategy and the ground.According to the research,the main problems of Q company’s current mobile game product marketing lie in the insufficiency of product quality,product price,sales channels,promotion means,personnel allocation,unfulfilled promises and feature display,etc.The paper puts forward that Q company should combine the internal and external environment,the theory and the enterprise practice,take advantage of its rich experience in agency distribution,a certain number of editions and mature data analysis system,develop its own unique field,and then develop mobile games with its own characteristics.Role-playing games with high payment rates and IP;The relevant theory of marketing in a word,and constantly adhere to,adhere to the needs and experience of players in the first place,to improve customer satisfaction as the center,seize the pain points and needs of customers;Precision marketing as a means to ensure the mobile game marketing business more effectively.There are 16 figures,16 tables,77 references.