Shaoyang City Tobacco Company’s Cigarette Promotion Of Outside Brand Study

Abstract:Enterprises competition in marketing in the future is mainly manifested in the brand competition, investors should understand that the enterprise product brand getting market recognition is the only way to have the market. How to build their own brand how to spread their brand has become the top priority to The tobacco industry in the Chinese overall brand economy. However, if you want to achieve overall goals of achievement in both the market of big business and big brand, to broaden the market is the inevitable choice of tobacco enterprise. Therefore, only to realize the promotion of outside cigarette brand and increase domestic cigarette consumption of tobacco, Shaoyang cigarette companies can achieve steady and rapid development.This article is based on the existing brand promotion theory and empirical research, using Shaoyang tobacco company as the object of this case study, has a deep research on the brand of cigarette market products and marketing present situation, and pointS analysis on the province internal and external environment of Shaoyang tobacco companies to promote brand outside the province.Besides, a SWOT analysis is also carried out. On this basis, aiming at the problems existing in the outside province brand promotion, the paper builds a complete system. To promotion the brand innovation, the design of pull solution measures such as the retail incentive schemes, station chest sales promotion, business cooperative promotion brand needle and so on. This study will offer references to the development and innovation of the tobacco companies in other provinces.