Analysis Of The Brand Communication Strategy Of Fast Moving Consumer Goods Market Of China

Now in 21 century, China has been one of the countries those who produce and consume plenty of Fast Moving Consumer Goods and the competition in this market of China has been increasingly fury. It has been a key problem needed to solving that how to existing and developing in the fury competition in this market for each of the native enterprises who produce Fast Moving Consumer Goods when they are facing the problems i.e. the increasing entry in Chinese market of the multinational companies and the increasing reasonable behavior of the consumers. So, here we suggest that we must establish our own Brand Communication Strategy which adapts to the market.The Brand Communication Strategy means: When a company is implementing its Brand Strategy , it diffuses its own idea of brand and corporation culture into the market and people's mind by using all kinds of the method i.e. the media diffusing and sales promotion with a designed and planned detailed project .And the company should restart another round of propagandizing and planning to communicate with the market and consumers when they get the information feedback of the last time communication .So we could say that the signification of the Brand Communication Strategy is that it just effect as a guide when a company is developing and it is just a "bridge" between the itself and others.It is a complicated and long course to establish and implement Brand Strategy .The point is that how to integrate the company's own specialty and strength to communicate sufficiently and properly with the market and consumers by using proper Brand Communication Strategy .So the company should get the most benefit by costing the least capital if they did it well.The mode of implementing Brand Communication Strategy including advertising, sales promotion, government propagandize,media propagandize, channel construction etc. And no doubt the most important and effective mode are advertisement and sales promotion . And those two methods are always integrated and supplement each other.This thesis aims at the point— how to establish and implement the Brand Communication Strategy in the Fast Moving Consumers Goods market of China , and byparticular discuss the most important two mode—advertisement and sales promotion and compare the similarities and differences of the Brand Communication Strategy between the native companies and the multinational companies .And we are hope to our native companies those who are in the Fast Moving Consumer Goods market would think much of the Brand Communication Strategy and figure their own brand and make themselves to be the real worldwide famous brand at an early date.