| Combined catalytic mobile terminal market of our country in the operators, equipment manufacturers, operating system manufacturers and users of the application of the market, is developing with hitherto unknown speed. But the mobile terminal industry in China is still faced with many problems:to increase the market share and profitability is not strong. lack of core technologies, incomplete industry chain, and eco industrial system is not perfect. Scientific, reasonable formulation Chinese mobile terminal industry strategic objectives, overall strategy, development model, the China mobile terminal industry health, rapid development, has the important guiding significance.In this paper, through the mobile terminal industry to Chinese the external environment, including political and policy environment, economic environment, consumer behavior, summarizes the technical environment, the market structure of a mobile terminal industry SCP structure on the China, analysis of market behavior and market performance, based on the SWOT analysis, combined with the era of network economy innovation theory, the global value chain theory, the China mobile terminal industry strategy were analyzed. The mobile terminal industry Chinese strategy is the basic pattern of the target’s overall development strategy for the industry to form a healthy development, promoting the coordination of the mobile terminal industry, as part of a new generation of information technology has become a pillar industry of the national economy. Innovation capacity increases, to master a number of key core technology, reached world leading level in local areas. The formation of a number of international influence of large enterprises and a number of innovative vitality of small and medium enterprises. Built the perfection of industrial chain, strong ability to innovate, the distinctive characteristics of industrial agglomeration area. The innovation ability of the whole industry and industrial development level has reached the advanced level in the world. The overall strategy should adopt the mixed strategy, growth strategy, robust strategy and tightening strategy use. In the mode of development, to enhance the capability of independent innovation as the development pattern of industrial technology. medium and small enterprises to establish a reasonable division of labor and cooperation as the development model of industrial organization. set up and use of global resources as a development model of industrial resources. utilization of network economic agglomeration, development mode of implementation of industry agglomeration in development at the same time. focus on the industry, China Mobile terminal based on4G and mobile Internet as an opportunity, firmly in the low-end market position, insist to realize products to high-end market development, extend the industrial chain to the high added value domain, complete industrial eco system, three-dimensional development path to build a strong industry alliance to promote the entire industry, fast, healthy development.Finally, suggestions to increase the broadband infrastructure, pay close attention to the establishment of a patent sharing mechanism, pay attention to the development of the application of innovation, pay attention to consumer information protection, these measures, will better promote Chinese mobile terminal industry health, rapid development. |
