Mobile Phone Sales Of Electronic Commerce Development Strategy Research In Market Of Telecom Operators

Recently, the domestic telecommunications operators in the increasingly competitive incentives, especially the3G era, competition is entered turn white-hot, from the card, business and services in the field of competition, gradually transfer terminal products (such as mobile phone competition). Three domestic telecom operators annually invest a lot of money and manpower to the terminal product sales, to use the terminal products to promote business development.At the same time, the electronic commerce has gradually into people’s lives, electronic commerce special channel mode and operation means in the marketing and competition advantage more and more obvious, flattening the business model greatly reduces the management risk of the enterprise, also be enterprise quickly to market products provides a very convenient means. Therefore, more and more enterprises to reduce costs, enhance the competitiveness of their products, the electronic commerce to give a high degree of attention, through the B2C, B2B and020are a variety of sales system, to construct has the different characteristics of enterprises, to meet the need of the development of enterprise e-commerce sales model.Domestic telecom operators and mobile phone sales have accelerated the process of electronic business affairs, the establishment of an independent e-commerce portal or with more mature e-commerce website for the depth of cooperation, to meet the development needs of customers at the same time, as far as possible to reduce the terminal subsidy resource input and terminal sales risk, continue to accumulate experience, explore new electronic commerce pattern, adjust sales structure, control the market competition initiative.Based on the above background and analysis, this paper discusses four aspects of telecom operators using the electronic commerce strategy of mobile phone sales. The first part is a brief introduction of telecom operators mobile phone sales status and trend analysis, namely from the e-commerce era, the era of the3G telecom operators’competition and the future market competition core, summed up the carriers through the sale of electronic business affairs the necessity and advantage of mobile phone. The second part of the domestic mobile phone market of electronic business development situation as well as the carrier of e-commerce site, mode and current situation of the overall analysis and summary, put forward in the new situation, telecom operators, mobile phone sales of electronic business orientation, mode and operation system related suggestions. The third part of the telecommunication operation business development of mobile phone sales e-commerce specific strategy for a comprehensive analysis, mainly from the market opportunity study, construction and operation strategy, channel coordination strategy and customer service strategies, to put forward with the domestic operator characteristics of marketing strategy. The fourth part of the combination of the future3-5years upcoming4G telecom technology and business, sales of mobile phone electronic commerce development and the prospects were predicted, and the combination of different enterprise development and competition needs, put forward the related proposal.