Research On The Social Network Marketing Strategy Of Jumei Youpin Company

The network shopping and social networking have become an important partin people’s life, between e-commerce and social network ties were more andmore. Electronic commerce website can improve business website viscositythrough interactive features of social networking platforms, brings loyalcustomers and continued sales for many enterprises, but also achieved goodword-of-mouth marketing effect.On the other hand, the electronic commerce website commodity promotionmore and more difficult, the business enterprise through search engines and otherflow distribution site, promotion of goods into more and more high. The abuse ofe-commerce sites is extremely rich in fish and credit evaluation mechanism, sothat consumers can not distinguish the quality of goods. Combination ofelectronic commerce and social networks can solve above problems. In JumeiYoupin company, that e-commerce and social network should be how to becombined to achieve better marketing results is worth thinking and discussion.At fist, this dissertation analyzes the background and significance ofcombination of e-commerce and social network, and then to domestic and foreignabout network marketing literature review. The social network concept is clear inthe second chapter, it reviews the development trend of the China social networksand social networks in the development process; the third chapter makes a PESTanalysis, Potter five force analysis, SWOT analysis of Jumei Youpin company’smarketing environment and marketing demands; in the fourth chapter discussesthe enterprise in the social network platform. Information dissemination waychange, consumer demand increases, the network marketing environmentchanges, in the fifth chapter puts forward the marketing tactics of the networkplatform based on social network, including experiential marketing, database marketing, interactive marketing, social marketing etc.