Research On The Optimization Of Really Happy App Network Marketing Strategy

Traditional e-commerce competition is increasingly fierce,like Taobao,Jingdong and other e-commerce platforms account for most market share.At present,the role of democratic bonus is constantly disappearing.This situation has seriously restricted traditional e-commerce Development and rising space,the focus of traditional e-commerce today is the innovation development model.The rise of more social e-commerce,let people discover the potential of social e-commerce.The arrival of social e-commerce further seizes the market share of traditional e-commerce,and keeps a network marketing strategy for e-commerce in time to expand user increments and find the key to new clients.As a social e-commerce platform,you have a large rising space compared to other competitors.In this context,the Really Happy APP stands out in the fierce competition,seizes the market,is a key breakthrough in the Really Happy APP to develop a marketing strategy.This article selects a Really Happy APP as a research object,and studying the happiness app as a series of social e-commerce in network marketing.First,through the literature research method,case analysis method and questionnaire survey method for the Internet marketing strategy of Really Happy APP related content development research.Second,a simple introduction to the Really Happy APP first introduces its related theory,then analyze the problems in the marketing strategies of interest,interests,interaction,and personalization,and analyze the problem of interest,interest,interaction,and personalization.APP needs improvement in marketing strategies,and analyzes the macro environment of Really Happy APP by means of the Pest Analysis Model to understand the marketing macro factors affecting the enterprise;Select the best competition strategy.Adopt the form of questionnaire surveys,understand the user’s satisfaction with Really Happy APP products,service quality,launch activities,analyze the factors that affect consumer consumption and problems encountered in the Really Happy APP,and explore the marketing strategy of Really Happy APP.Use STP theory to position to target the target market,and then put forward optimization measures based on target market positioning and 4I marketing theory.Using this way to help Really Happy APP achieve the optimization of marketing strategies,but also provide reference to other social ecommerce companies to help them better open up the market.The innovation point of this article is mainly reflected in the current study of entertainment social e-commerce marketing strategies,but the overall research is relatively light,this paper chooses the Really Happy APP as research objects,and expands for its new market development marketing strategy Analysis,not only improve the research content of e-commerce marketing strategies in related fields,but also provide effective guidance for subsequent e-commerce marketing strategies.