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Research On Daqing Automobile Industry Development Strategy

Posted on:2015-02-09Degree:MasterType:Thesis
Country:ChinaCandidate:X C GeFull Text:PDF
GTID:2309330431994953Subject:Business administration
Abstract/Summary:PDF Full Text Request
Auto industry plays a vital role in the growth national power and social development,due to its long industry chain and close correlation; in addition, it can also create job opportunity and stimulate consumption. In recent years, America, Germany, France and other traditional car manufacturing countries have seen slowdown in auto manufacturing; Japan, Brazil have witnessed a drop in auto output. Meanwhile, China were manufacturing more and more automobiles, ranking the first in terms of production and sales volume for5years successively. Therefore, it changed the previous auto industry pattern and gained an increasingly importance position in the global auto industry. Domestic auto industry has developed into6industrial clusters, including Yangtze River Delta, Circum-Bohai-Sea, South China, Northeast China, Central China and Southwest China. As a typical resource-based city, Daqing currently is at the critical period of urban transition. During listed auto industry as key alternative industry so as to speed up its development. With the establishment of Volvo car manufacturing base in Daqing, Daqing starts to witness the development in auto industry.Starting from the practical situation in Daqing, by doing research on auto industrial cluster’s development model and auto industry development strategy at home and abroad, by adopting the theory of industrial life cycle, industrial competitiveness, industrial cluster and sustainable development, as well as documentation method, PEST analysis method, SWOT research and analysis method and by combining subject analysis with general study, theoretical research with empirical analysis, this essay has analyzed the macro-environment and internal environment for Daqing auto industry development, and summarized the advantages and disadvantages for Daqing to develop auto industry. In addition, it has also analyzed the opportunities and challenges that Daqing is faced with. Presently, Daqing auto industry is only at the preliminary stage. Despite some basic conditions to develop auto industry, the industrial chain is not yet formed in Daqing and the auto industrial base is weak. On the basis of analysis, it comes up with the strategic positioning, strategic target and strategic implementation for Daqing auto industry development. The government’s policy guidance role shall be given into full play, the feature of industrial cluster at Northeast old industrial base shall be taken use of and the advantage of Haerbin-Daqing-Qiqihaer industrial corridor shall be explored so as to continue to attract complete vehicle enterprise and auto parts enterprise to build plant in Daqing, aiming to form auto industrial cluster in Daqing worth of100billion. While developing traditional auto industry, stress shall be placed on fostering new energy automobile and other strategic emerging industries as well as building high-tech and modern Daqing so as to boost low carbon economy and realize sustainable development.
Keywords/Search Tags:Daqing, Auto industry, Development strategy, Industry cluster
PDF Full Text Request
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