Stuties On The Development Strategy Of Zhongmu Auto Industrail Park

Automobile industry is a capital and technology concentrated industry, and stands for the overalllevel of national manufacturing industry and the ability of innovation in science and technology. As a pillarindustry in many developed countries, the automobile industry becomes the main source of increasing valueand capital formation in manufacturing industry, and cascade many related-industries and absorb a largenumber of labors force. With the theory of industrial cluster as a viewpoint, it is of great significance and valueto accelerate the research on the development strategy of Zhongmu Auto Industrial Park. On the basis of theearly researches, we analyze many relevant literatures about the automobile industry, the theory of industrialcluster and industrial park construction at home and abroad, and analyze the research background, researchstatus, especially the research achievements and shortcomings, as well as the research thinking, researchmethod, technical route map and the expected innovation, and so on.Automobile industry cluster can improve the degree of specialization, reduce the production cost, andstrengthen the competition ability of the auto-enterprise. This is the internal demand and the basic laws of theauto industry development. It also has a powerful driving force in regional economic development.The automotive industry development of major foreign country has obvious characteristic. Theautomobile industry clusters of the United States, Western Europe and Japan and other advanced in autoindustry, developed based on independent development and the independent brand, respectively by means ofmass production, lean production mode and the mode of combining mass production and customization. Aspromising countries of the auto industry, The Spanish, Latin America and South Korea develop their autoindustry clusters by using completely open mode and independent development model, some countries havegradually the ability to compete with the advanced countries in auto industry. Because of the differences inresources, industrial foundation and traffic facilities and openness, our country has formed different models ofdevelopment, including the finished automobile leading, spare parts leading, new energy leading andpost-market-oriented auto industry development model. Based on this, we think that the key of the development and expansion of the automobile industry park is to play a guiding role of the government, publicinstitutions and support organizations must be fully depends on; the key is the core auto enterprise developmentand growth.After years of hard work, Zhongmu auto industrial park has made great achievements, and continueskeeping advantage in the position, traffic, resources, policy and market demand, or has Better Growth Potentialin the five. But, compared with the domestic advanced industrial clusters, Zhongmu auto industrial park stillhad many problems, such as the small economy scale of industrial park, the low degree of horizontalcorrelation and vertical integration in industrial chain, the low end of the value chain of the auto industry, thelack in sound operation system mechanism and necessary infrastructure. These problems will restrict thedevelopment of industrial cluster to a large extent.Aim at the various conditionality problems of Zhongmu auto industry cluster development, the urgenttask is to establish the development strategy of auto industry that is consistent with the development trend athome and abroad, and combined with the actual conditions of the local auto industry. For this, we thinkZhongmu auto industrial park should adhere to the "going out","bringing in" and "localization" and"characteristic" strategy, according to the "two base, two paths" requirement, build scale, high technology,innovation ability of the automobile and automobile parts manufacture industry cluster, seek for the strategicbreakthrough in car product diversity, the post market of auto and new energy vehicle, to establish a high-gradeindustrial cluster that based on Zhongyuan economic zone and radiating national and global market.To carry out the development strategy of the industry park, and to speed up the clustering ofhigh-quality auto industry, Zhongmu auto industrial park should take the following measures: with finished carenterprise as core, to cultivate auto parts and the post-market clusters; To promote enterprise merger joint insideand outside of the park based on the market demand to promote the specialization of automobile industrycluster; With technology as the tie, to strengthen the innovation combination of the auto industry cooperation;to strengthen the support system construction of related industries such as car, investment and financing, tocreate a business innovation environment for enterprise development; to cultivate car industry culture andsocial cultural environment to offer strong cultural support for the sustained and rapid development of the industry park.