Marketing Mix Strategy Of Daqing Kunlun Quick Lube Change Center

With the continuous optimization of the economic structure of Daqing City, as wellas the improve of people’s living standards, The number of cars in the city continues to rise,thus the prospects for the lube market is broad, which has become the focus of majorlubricant manufacturers’ competition. Conduct market development and customerdevelopment has become one of the important goals of the major lube brand marketingactivities through different marketing mix strategy. And because the late start andweaknesses on skills and experience, Daqing Kunlun quick lube change center is facingenormous competitive pressures and market challenges. Develop and implement theirmarketing mix strategies can help the company to find the right marketing programs toachieve marketing goals and enhance overall competitiveness.Based on the current economic and social circumstances of Daqing City, the paperanalyzes the background and significance of the marketing mix strategy study for DaqingKunlun quick lube change center, through the analysis of domestic and foreign scholars inthe marketing mix strategies, summarizes the theoretical basis of academic and getresearch review, finally determine the framework of this paper. As a prerequisite of themarketing mix strategies research, the paper analyzes the situation of Daqing Kunlunquick lube change center, and analysis of the macro-marketing environment of enterprises,including economic environment, population environment, technological environment,natural environment, social and cultural environment as well as the micro-marketingenvironment including the company’ own environmental factors, competitors environment,the customer environment,meanwhile, this paper focuses on the local market to provide thecompetitors’ marketing strategy in four areas including product strategy, pricing strategy,channel strategy to analyze the characteristics and problems.Determine the opportunitiesand challenges of corporate strengths and weaknesses through these analysis. Finally getspecific enterprise market demand and market positioning overview. while based onbuyers and sellers’ view respectively this paper give proposals for Daqing Kunlun quicklube change center’ marketing mix strategies. In order to provide inspiration for Daqing Kunlun quick lube change center to develop and implement marketing mix strategy. Finallythe paper analyze the difficulties of its marketing mix strategies that may arise in theimplementation process and give the corresponding recommendations.