Research On The Marketing Strategy Of Advanced Personnel Training Center Of Daqing Oilfield

As the thought of lifelong education and knowledge can change the fate has beenwidely accepted, teaching and training needs of the whole community resources is growing.Someone who have the knowledge, skills and certificates can often be in a dominantposition in the fierce competition in the enterprise,so people gradually realized theimportance and necessity to improve their quality in all aspects which make them toparticipate in the training lessons,many of them have begun to actively added to thetraining activities to recharge themselves. But for employees within the scope of SOE,training courses of the actual situation of their work are still very scarce. While more andmore companies starting to focus on staff training, some of large companies have graduallyestablished their own internal training institutions, but across the country, there are stillmany small companies don’t have the ability to establish their own separate internaltraining institutions due to the economic、human and institution factors. Thus trainingoutsourcing market is produced by seeking the assistance of other more specialized traininginstitutions to achieve their corporate training. This is exactly a great historical opportunityfor Advanced Personnel Training Center of Daqing Oilfield to develop further externaltraining outsourcing market based on the market of Daqing Oilfield. As the basis of this,this paper makes the following studies:First, this paper sums up the basic theory of the relevant training and marketing basedon the view of the related literature materials. It built up a theoretical framework for thefollowing research.Secondly, by using the way of linking theory with practice, this paper analyzes thetraining market and marketing situation of Advanced Personnel Training Center of DaqingOilfield, and use PEST model and SWOT to analysis the market environment of thetraining centers and then conducted a market segmentation and select the appropriate targetmarket using STP strategy, then also develop strategies related to market position. And thenput forward concrete measures for implementation in the consolidation of the existingmarket share, develop new markets, and made recommendations on human resources, products and services, management information platform, and other aspects of theintroduction of talent safeguards.Finally, based on the above analysis, this paper propose the marketing strategies ofproduct、 price、 promotion and brand.It will greatly increase the core competitiveness ofAdvanced Personnel Training Center of Daqing Oilfield while using this theory to guidethe practical work.And it can also achieve the sustainable development.This paper has a certain guiding function to the market development and marketingstrategy of Advanced Personnel Training Center of Daqing Oilfield in the future.At thesame time, it can also provide references for other training institutions in a certain extent.