Research On Culture Construction Of Daqing Oil Field Company Based On The Competitiveness

The speed of today’s global economic integration process is further accelerate,increasingly fierce market competition and more complex and changeful market environment.The enterprises in our country are experiencing the competition pressure and severechallenges and how to ensure the enterprises survive in the fierce competition in the marketdevelopment must pay attention to the problem. This article research on culture constructionof Daqing oil field Company based on the competitiveness. Through strengthens the cultureconstruction, so as to promote the competitiveness improvement.This article through summarizes the basic theory and present situation of enterpriseculture and competitiveness, this article has analyzed the current situation of Daqing oil fieldcompany from four aspects with enterprise material culture, behavior culture, system cultureand spiritual culture. The paper has expounded the current problems in culture constructionof the enterprise and studied the role of enterprise culture on enterprise competitiveness. Thispaper has analyzed the role of the "five aspects” from enterprise management, includingenterprise management, human capital, technological innovation, marketing and strategicmanagement. In order to strengthen the enterprise culture construction direction in Daqingoil field. The article has provided the important guarantee and a new focus for enterprisecompetitiveness of Daqing oil field Company. At the same time, the paper has given policymeasures for the purpose of enhanced the enterprise competitiveness of Daqing oil fieldenterprise culture construction.