"Daqing Spiirt","the Iron Man Spirit" In The Oil Sales In Northeast Qinhuangdao Branch Corporate Culture Construction Of Application Study

"Daqing spirit" and "Iron Man Spirit" are the Chinese nation’s fine traditionswhich are the embodiment of the oil employees’ valuable spirit in difficult oil Battle."Daqing spirit" and "Iron Man Spirit" in the construction process of the oil companiesplay a huge role, and lay a solid ideological foundation for the development of thenational oil cause.The main content of "Daqing spirit" and "Iron Man Spirit" is Entrepreneurship,Patriotic, Objectivity and Dedication. It is an honor for the country, is a kind ofnational spirit of patriotism which encourages the Chinese workers and is anIndependence, self-reliance pioneering spirit.It is also a pragmatic spirit that paysattention to science and the mind of SanLaoSiYan, and is the dedication spirit for thecountry. The "Daqing spirit" and "Iron Man Spirit" showed sublime quality andspiritual world of working class in China, and encouraged all workers. And somepeople were set good example such as WangJinXi, WangQiMin, QinWenGui etc."Daqing spirit" and "Iron Man Spirit" has become the very important part of Chineseculture.However, with the development and progress of the society, some young people’sstate of mind and value orientation have changed greatly. In particular, some youngemployees have weak belief, lost value orientation, fuzzy responsibility consciousness,and bad behavior habits. In the work it has showed perfunctory, responsibilitydeflected, and the lack of competition concepts. Their thought and comprehensivequality are not suitable for the request of enterprise development.In this case, we are committed to analysis present enterprise culture conditions,and find out the problems existing in the branch of enterprise culture according toenterprise culture theory and questionnaire. The results showed: the building ofenterprise culture is imperative. Because of this, the Daqing spirit and the Iron Manspirit are introduced to build enterprise culture in our company, which makes thecompany mental outlook changed, and a good enterprise culture atmosphere iscreated.First, the article introduces the research background, significance and main contents, and also reviews the meaning and the construction theories of enterpriseculture briefly. Second, it does research on the present management situation andexisting questions of the PetroChina Northeast Marketing Qinhuangdao Company,and analyzes the cultural status from the questionnaire form.The results showed: thebuilding of enterprise culture is imperative. Last, the Daqing spirit and the Iron Manspirit are introduced to the building of enterprise culture in the PetroChina NortheastMarketing Qinhuangdao Company, analyzing the connotation, value of the times andthe application of the Daqing spirit and the Iron Man spirit. At the same time, it isapplied to the work of Qinhuangdao Company. As a result, a good enterprise cultureatmosphere is created; the company mental outlook is changed, and the staff teamcohesion and combat effectiveness are enhanced, which promotes the health of thecompany, sustained, long-term development.