Spatial Pattern Of Starred Hotels In Jiangsu Province

Since the policy of reforming and opening-up has been implemented, with the fast development of our national economy and tourism industry, the continuous improvement of people’s living standards, and the increasing of tourism, business and trade activities, the market needs for hotels especially starred hotels are growing with each passing day, which accelerates the pace of the construction of the starred hotels all over the country. The spatial distribution of hotels reflects the individual hotel’s location in a region and the formation of space aggregation degree and aggregation state of hotel groups in the region. It is a key indicator of the development situation of regional hotel industry, and one of important factors to measure the level of regional tourism development, which has direct impact on the development of local export-oriented economy and investment environment. As an important part of the Yangtze River Delta economic circle, the development of hotel industry in Jiangsu province is very prosperous. At present, Jiangsu has the fourth number of starred hotels in all provinces of China. Each grade of starred hotels in different areas shows the different spatial distribution characteristics because of the differences in regional economy, transportation, infrastructure, tourism resources. It has important theoretical and practical significance for sustainable and healthy development of the starred hotels and reasonable layout of urban space to explore the spatial distribution characteristics of starred hotels in Jiangsu province.Based on the starred hotels in Jiangsu province as the research object, this paper used both qualitative analysis and quantitative analysis to discuss the influencing factors of the layout formation by choosing the representative indicators to describe the distributing characteristics of starred hotels, and optimization suggestions for the problems existing in the layout were put forward.At the beginning, According to the statistics data of Jiangsu province tourism, the software of ARCGIS9.3was adopted to analyze the spatial distribution characteristics of all grades of starred hotels in Jiangsu. It is based on two aspects of both point and region. The pattern of starred hotels spatial distribution was assessed by the Nuclear Density index, Moran’s I index, Geary’s C index and Gi index. The results indicated that the spatial layout of Jiangsu starred hotels distributes disproportion, especially high grade hotels. It showed a tendency to gather from north to south Jiangsu with two cores of Suzhou and Nanjing. Most developed counties and cities of south Jiangsu, together with urban areas of mid and north Jiangsu cities were all hotspot regions of starred hotels. However, most counties and cities of north Jiangsu particularly the regions near provincial boundary were cold spot regions. According to the discrete degree of the distribution of starred hotels in the province, the areas can be classified into core areas, general areas and undeveloped areas. According to the spatial correlation of the distribution of starred hotels in adjacent areas, the areas can be classified into diffused areas, laggard areas, polarized areas and hollow areas.Furthermore, Through the analysis of the spatial distribution pattern features of the starred hotels in Jiangsu province combined with the results of scholars’research, the influence of various factors on the hotel layout was discussed, which included tourism resources, regional economy, the level of tourism development, traffic conditions, government decision-making behavior, major festival activities, spatial agglomeration and competition, etc.At last, combined with the distribution characteristics and environmental development of starred hotels in Jiangsu province, optimization suggestions for the hazardous problems to sustainable development of starred hotels industry were put forward.