The Development Strategy Research Of TD Company

With the market competition intensifies, decoration industry is not only facing increased competition, the limited capacity of the market, product and service homogenization of specific problems, but the more important thing here is the market positioning of decoration industry, target management, implementation of the strategy has also exposed some problems. With the continuous development of enterprises, enterprise management problem in the operation of the process has not only the traditional way can solve, in the enterprise management more and more widely, the enterprise strategy management embodied in the enterprise ability of regeneration, another aspect is to pass the diversified operation method, gradually realize capability in management strategy, and then forming ability advantage, so as to realize the core competitiveness of enterprises to build.TD corporation is decoration companies of a long history in the city of XY city, has accumulated a wide range of social resources in the long run, solid resource in the enterprise production operation need, especially in the knowledge economy era, decoration industry as a creative industry, the structure of knowledge and human resources determines the development prospect of the enterprise., and in the process, to realize the maximization of enterprise profit, not only has the high quality management level. At the same time, the optimization of enterprise strategy execution and management to a great extent for the decisive influence construction enterprise competence advantage and core competitiveness.In this article refer to the research of the raised primarily, diversified business development strategy for TD corporation. This paper look insight the diversified road of TD corporation within last3years, and analyzed carefully for the reason of this diversity dilemma, and then established the SWOT model of TD corporation, in order to analyses its ability in the market competition. Later, this paper points out the problems need to be improved of TD corporation, and provides corresponding suggestions for the improvement finally.