Xinyang City Tourism Development Research

As the emerging green industry with low energy-consumption and extraordinarycapacity of creating added values, tourism industry is extolled as the ‘eternal sunriseindustry’ and ‘catalyst of enhancing national economy’. Against the backdrop of theeconomic development, increase in per capita disposable income and more spare time,tourism has been converted from a luxury to a very common social activity. For thisreason, it is rated as an important part in the social life of the nationals and one of thestrategic pillar industries with the most vigorous development momentum and largestscale. Xinyang enjoys a reputation as ‘A Southern Riverside City in the North ofChina, A Northern City in the Regions South of the Yangtze River’; in this sense, it isdemanding to advance the sustained, health and rapid development of tourismindustry in Xinyang from the perspective of giving prominence to resourceadvantages, highlighting the indigenous features, expanding the tourism industrialchain.First the thesis analysises the development and achievements of Xinyangtourism industry, then the thesis uses the comparative advantage theory, and themethod of SWOT analyzing, advantages, disadvantages, opportunities and challengesin the development of tourism industry in Xinyang city. Finally, according to thecurrent situation of Xinyang tourism product structure, industrial elements system,features brand awareness, and guarantee mechanism,the thesis analyzes the currentsituation of the development of tourism industry in Xinyang and the existingproblems, promoting the strategic position of tourism development, speeding up thetransformation and upgrading of tourism products; improveing the tourism servicesystem, strengthening the tourism industries to upgrade; to strengthen the regionaltourism cooperation, and meet the market demand for diversified tourism; expandingthe tourist industry chain, to promote the integration and other industries; buildingtourism quality brand, and highlighting the advantages of the unique local resources;the thesis puts forward the corresponding suggestions to promote the development oftourism industry in Xinyang, in the aspects of building tourism security mechanismand boosting the healthy and rapid development of tourism industry.