| Corporate strategy is based on their overall business planning external environment,internal resources and their ability to position and to seek long-term survival of stabledevelopment, to constantly get new competitive advantages for business developmentgoals, ways and means to achieve the goal. Core business success in the marketcompetition is to develop and implement the right strategy. With the continuousdevelopment of China’s market economy and improvement of enterprises have entered aperiod of strategic victory. Options strategies for their own development, determines thesuccess or failure in the competition.LH Ventilation Equipment Co., Ltd. was established in1999, leading products for gaspressure blowers, as well as power plant boiler centrifugal fan, centrifugal fan hightemperature corrosion, mining and other energy-saving axial fan of68series of fanproducts. Since its inception, with Xi’an Jiaotong University, Huazhong University ofScience and Technology, Shandong University of Technology closely and become manyuniversities teaching experimental base for the company to introduce technical personnel,science and technology enterprises, the rapid development provides a good foundation.After10years of development, now has developed into a staff of286people,15seniorprofessional and technical personnel36people, the annual output value of50million ofmedium-sized wind turbine business. Ranked company for many years before ZHOUCUNtaxes100units in2003passed the ISO9001:2000international quality managementsystem certification. Enterprise has been pursuing "production of advanced products tomeet customer requirements," the purpose of each product were detected in the quality ofZibo City in the quality first, Zibo City,"the contract and trustworthy enterprise ","five-star civilized production business units "," Product Quality trustworthy Unit ","municipal advanced enterprises "and" province Bestsellers promotion unit." Our productssell well all over the country and exported to Iran, Nigeria, India, Korea, Vietnam andother countries, quality and service are subject to the praise of users.In the context of global economic integration, many industries continue to strongdemand for wind turbines, while domestic rival technology level is rising, the windturbine industry has entered a stage of the competition, LH company faces formidablechallenges and intense competition. The LH as a private company, unscientificmanagement, to keep pace with the market economy, the traditional sense of beingshackled family ’s long-term development, an invincible position in the competition, it isnecessary for the competitive strategy conduct research to find a suitable path for their owndevelopment, to gain a competitive advantage.Firstly, the use of literature research method to sort out domestic and foreign strategic management theory and analysis, the theory and practice of strategic research LHcompetitive marketing. Secondly, the use of PEST analysis, Porter’s five forces modelanalysis of the macro-environment and industry environment LH facing the company foranalysis. In addition, the article also on the company’s asset position, organization, humanresources and other internal environment is analyzed in detail. Based on the internal andexternal environment adequate studies, the article uses a comprehensive analysis ofSWOT analysis company faces LH strengths and weaknesses, opportunities and threats.Then, analyze the feasibility of the adoption of three basic competitive strategy, andultimately chose the " differentiation strategy." Finally, the article from four aspects ofproduction management, technological innovation, human resources and corporate culture,corporate security system for the implementation of competitive differentiation strategieswere studied. The strategy proposed research will not only help build the corecompetitiveness and business development advantages LH company fans, but also for thedomestic industry to develop and implement competitive strategies for small and mediumenterprises fans will also have an important reference. |
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