The Market Development Strategy As The Research Object Of Hubei Joaboa Technology Co

With the development of economy and the improvement of people’s livingstandards, the requirements for living conditions are also changing. In the past, thedecoration is focus on the practicability, but in nowadays, people pay more attention tothe beauty, scientific, energy conservation and environmental protection, etc., and at thesame time, the requirements to materials for external and internal decoration gets higher.For this kind of market demands, many domestic manufacturers do the research anddevelopment in the new-style of thermal insulation material, in order to occupy themarket.This paper takes the market development strategy as the research object of HubeiJoaboa Technology co., LTD. Doing the SWOT and PEST analysis, which includes thecompany’s internal and external environment, industry competition ability, facing theopportunities and threats as well as the internal advantages and disadvantages. Thefeasible suggestions and strategies of Hubei Joaboa Technology co., LTD. will be putforward.This paper carried on the thorough analysis on the present situation and futuredevelopment of Hubei Joaboa Technology co., LTD. According to the company’sdevelopment goal, it provides the useful advice for the market development strategy:take the market as the guidance, take the customer as the main consideration, givecomprehensive developing direction to meet customer demands.