Research On Developing Strategy In A Resources Group

Market and policy environment is crucial to the development of enterprises, once the market and policy environment changes, the enterprise must adjust development strategy in time to adapt the new market and policy environment. Affected by the 2008 economic crisis, domestic industrial development seriously hindered, which caused the drastic changes to coal industry market. In 2012, the domestic coal market have undergone substantial changes from the original seller's market into the current buyer's market. According to the change of market environment, national policy not only stabilized the market, but also encouraged coal market structure adjustment and mergers and reorganization of coal enterprises.This thesis firstly thorough analyzes and forecasts the coal market external environment. Then, this thesis selects the A resource group as an example, applies the SWOT analysis method to analyze the external opportunities and threats, and internal advantages and disadvantages, and determines the development strategy of A resource group. Finally, starting from the relevant angle, this thesis puts forward specific measures to implement the development strategy.This thesis can help the A resource group achieve strategic transformation and has great significance in improving the competitiveness of A resource group.At the same time, this thesis can also provide beneficial reference for strategic transformation of other domestic coal enterprises.