Research On Competitive Strategy Of Wal-Mart Chinese Adjustment

WAL-MART is American company, WAL-MART Co. Ltd., founded in twentieth Century sixty’s by Sam Walton. WAL-MART through50years of development, has now become the worldchain retailer leader, and won the "fortune" magazine in the world top five hundred enterprises. To2013, WAL-MART has5311stores in the world, with annual sales of more than＄469000000000, the global total of employees reached about one million six hundred thousand, the size of the company include American, South Korea, Britain, Canada, Chineseand more than10countries, is fully deserve the world retail giants.WAL-MART Stores Co. in twentieth Century ninety’s first entered the China, established the first domestic WAL-MART shopping plaza in Shenzhen. At present, the WAL-MART in theChina sales variety, in various forms, including shopping malls, community shops and Sammember shops etc.. According to the latest information shows:there are a total of nearly four hundred WAL-MART stores, more than150City Distribution in twenty-one provinces and fourmunicipalities directly under the central government in, bring nearly one hundred thousand jobs. Because of the reason of WAL-MART in the China development strategy in the first few years, although the development is relatively slow, but after many years of accumulation andexpansion of the rapid development in recent years, in Chinese, and occupied an important a space for one person in the retail sector.What is the reason that WAL-MART in the global development so brilliant, in the development of Chinese also made some achievements, but often difficult setbacks?The purpose of this study is based on this background, the theoretical analysis and empirical research, research and Analysis on competitive strategy of WAL-MART. At the same time,using the Potter’s competitive strategy theory, with the aid of statistical data, tables, text and other methods are compared and analyzed, and then draw the development situation ofWAL-MART in the Chinese retail market and competitiveness comparison, analysis ofdevelopment on the domestic and international environment, research the development roadand the choice of competitive strategy, through the description of its technical advantages,advantages, logistics management advantage and puts forward the countermeasures to enhance the competitiveness of the status quo. The large number of reference literatureafter learning, try a bit of new ideas, the contents of the study more detailed and profound,the competitiveness of specific analysis, expected the research provide reference and tinyhelp valuable to the future development of China retail industry.