The Influence Of Complex Trade Network On Trade Transaction Costs

There exits many networks in our daily life and natural world, which showdifferent features. Complex trade networks are a new research direction in the fi eld ofcomputer science, and are a part of multi-agent system. With the change of theexternal factors, trade networks also change subsequently. The emergence of thefinancial crisis broke the pattern of trade for a long time, making the development offoreign enterprises in trouble. In the background of the popularization of Internet andthe support of government·s policies, cross-border e-commerce, through thetransformation of the mode of international trade, makes the trade network bring outthe special effects with the new situation, leading to greatly reduce the transactioncost of foreign enterprise. The article makes the deep research on the factures of tradenetworks with the methods of complex networks, meanwhile, analysis the influenceon the cost of foreign enterprise.In the perspective of complex trade network, the paper analyzes the effect of thefactures of the trade network, including cluster, connection and mediation, on the costof foreign enterprise. At the same time, the paper takes advantage of the principle andthought of small word model with the result of the statistical characteristics ofcomplex network, and simulates the phenomenon of trade in the different tradenetwork among the foreign enterprises. The results show that the e-commerceaccelerates the connectivity of trade networks, greatly shorten the distance betweenthe enterprises in the transaction, decrease the times of search information before thedeal, and reduce the search cost of the enterprise. However, with the rapiddevelopment of e-commerce, the problems happen gradually, present the normative ofthe rule and condition of trade, and lead to the instability of trade network. Because ofthe not performance，the duration of reduction the transaction of foreign enterprisemake a series of problems.Through the theoretical research and comparative analysis, the paper gives thesuggestion that the development the foreign trade e-commerce should strengthen thetransitivity, connectivity and economies of scale of trade network to the problems inthe process of reduction to the transaction cost of foreign enterprise. Analyzing therelated problems looks forward to these countermeasures has more practical andguiding significance to serve the foreign enterprises, and improves the development of the whole foreign trade.