Research On The Culture System Construction Of Transfar Group Enterprise

Since reform and opening up, China’s private economic development,research in economic and social transformation and cultural construction ofprivate enterprises, not only on China’s private enterprises has a strong culturefocused and learn from nature, but also to promote the healthy and rapiddevelopment of private economy of universal significance.Transfar Group is Chinese famous diversified private enterprise, has ahigher status and influence, at the same time group in the building of enterpriseculture characteristic, significance. Therefore this thesis Transfar Group as a case,through the use of literature analysis, interview and questionnaire analysis andQuin (Quinn) model of competitive culture enterprise culture evaluation methodsand other related theories, examines the development process, Transfar Groupinternal organization structure aspects and company management system,employee behavior, organizational atmosphere etc. the situation, combined withthe group’s strategic objectives, through qualitative analysis of cognition groupenterprise culture construction situation and quantitative analysis of employeesfor the group enterprise culture construction, to "measure quality" and "quantity"of the diagnosis results confirm each other, the overall objective, to reflect thestatus of enterprise culture construction Transfar group. At the same time,extensive sampling in group staff, the investigation. The recovery of the datawere analyzed by SPSS software, the status of group enterprise cultureconstruction in all aspects, through summing up experience, find out theshortcomings, explore the establishment of Transfar Group enterprise culturesystem construction scheme and its implementation strategies.The research results of this thesis is to establish a set of Transfar Groupenterprise culture system construction scheme and implementation strategy, hopeto provide effective reference for the follow-up of Transfar Group business development decision-making and the building of enterprise culture, but also forthe construction of enterprise culture system to provide reference for otherprivate enterprises.