The Urban Tourism Development Approach And Strategy Research Of Cultural Heritage City

Because of its profound cultural connotation, material cultural heritage which isrich in amount, and intangible cultural heritage with extremely high value, culturalheritage city has be richly endowed by nature resources in tourism development.There have been many contradictions and problems emerged in the cultural heritagecity tourism development at present, such as the conflict between heritage protectionand tourism development of culture, the mining problem of cultural connotation,over-commercialization, the change or aliasing of culture, city hollow, etc. As thecapital of porcelain of the world, Jingdezhen city has many unique advantages in thetourism development. But in terms of current situation of the industry development,there are also still exists some prominent restriction factor. How to draw upon theexperience of the other domestic cultural heritage city tourism development,stimulates the development of Jingdezhen urban tourism, it is a realistic problem thaturgent to be solved in the moment.In the paper, on the basis of studying a large number of literature reading,Summarizing the personality and characteristics of the domestic cultural heritagecities, and analyzing the dilemma of their urban tourism development, providingexperience for the urban tourism development of Jingdezhen; Through a variety ofways, such as the field investigation, questionnaire surveys and SPSS software, take acase of Jingdezhen, to clarify the limited problems of urban tourism development, andthrough the of factor analysis of Jingdezhen urban tourism product system and urbantourist satisfaction analysis,etc,exploring the way of Jingdezhen urban tourismdevelopment as cultural heritage attractions-cultural experience activity-local folkcustoms-natural attractions-general humanistic attractions, putting forward relatedsuggestions from tourist service facilities, the improvement the designation of touristroutes, management system, the investments of the capital and the policy, hopingJingdezhen and other cultural heritage city’s urban tourism development can benefitfrom this paper.