Study Of Marketing Differentiation Between Government Market And Business Market

This paper from the first clear concept of government, market and business market marketing, analyzing the characteristic of inherent in the two find out the fundamental difference between the two. Again depending on the internal, this article respectively from the demand difference, the difference of the procurement process and supply method of differentiating the three latitude were analyzed, and conclude that differentiation of government, market and business market as a whole. Is this the complete questions this step; So on the thinking of how to solve the problem, respectively from the product strategy of differentiation, differentiation brand strategy, pricing strategy, differentiation, and promotion strategy of differentiation from four aspects, suppliers and manufacturers try to analysis how to differ according to the market to make different marketing strategy. By the analysis of the shallow depth of government from business market marketing strategy. This is also the focus of this article and the core. Also from the analysis in the process of the Chinese government and business market marketing the problems at present.Finally, the author through I had experienced two marketing cases as the background, in the actual market environment analysis to discuss the government market and the nature and characteristics of the business market, the more direct image reflects the government market and business market the differentiation between the two. Then the greatest possible reduction in the real market environment at that time the practical use of differentiation marketing strategy, the purpose is to answer in these two different market environment using the necessity and significance of differentiation marketing strategy, and lead must be dynamic thinking to think about marketing, because the market environment change all the time, the marketing theoretical guidance should be flexible application in the practice of the market, it can obtain the complement and development of marketing theory.