The Analysis On Internationalization Management Strategy Of Foton Motor And Enlightenment To Our Auto Enterprises

Foton motor enterprise has built less than20years, but has its own space in the carindustry, and even is called “Foton miracle”. By the end of2012, the production andsales ranked first for five consecutive years in the Chinese commercial vehicle, and in2007, ranked second in the global commercial vehicle. In recent years, Chinese ownbrand car companies accelerate to go abroad. However, the global auto market is bad andChinese auto enterprises are lack of competitiveness, then how to “go out”? So, thispaper selects the Foton motor--the first commercial vehicle as the research object,analyses Foton motor internationalization management strategy, and will provide somereferences for Chinese automobile enterprises to hit the overseas market.This thesis studies the Foton motor internationalisation strategy by the methods oftheory combined with cases. Firstly, it studies the theory of enterprise internationalbusiness strategy. Then, it analyzes the reasons for the Foton international businessstrategy and the achievements with the existing problems in the international operations.At last, it puts forward valuable opinion to Chinese automobile enterprises internationalbusiness strategy and lets more car companies “go out”.With the development of the information age, the market is expanding. Faced withfierce competition, our business are looking for a broader market. According to the modeof the Foton motor internatiornalization management strategy, we should fullyunderstand the investment environment of the host country and combine with thesituation of us. Learned from the other enterprises, the automobile enterprises of ourcountry will set sail to the sage of the world economic.