The Study On The Developing Strategy Of The Private Q Design Of Hydropowercompany Market

With the development of our national economy construction unceasingly thorough,changing the national energy structure, hydropower development like a raging fire setoff, especially in countries to develop since the western development strategy, thehydropower industry has experienced great development by leaps and bounds. As thehydropower industry core competitive sector, the design of hydropower unit has alsoexperienced a "big development snowball" style in recent30years. Private designcompanies such as bamboo shoots after a spring rain as germination to the commandfrom the "country the name" Design Institute "big brother" to the present era, variousforms of ownership to complement each other All flowers bloom together. multipletimes, hitherto unknown domestic hydropower design industry competition.In addition, with the national "deep going out" strategy, hydroelectric energycompetition in China’s hydropower design companies have long been engaged in theworldwide, in South America, Southeast Asia Africa, participated in many localhydropower design work, not only won the honor for the country, is to make a greatcontribution to the country economic construction and even diplomatic career. In thebackground of this history, private Q hydropower design company located in thesouthwest hinterland, not only face the domestic competition environment, and activelyparticipate in economic globalization process, emerging in the InternationalHydropower Design stage. In order to maintain a long-term competitive strength, tosurvive to the domestic and foreign design of hydropower industry competition, localinterests not only focus on the present, but also for long-term strategic planning. Forenterprises, the core competitiveness of the biggest than found in the market, seizes themarket, develop the market, to maintain market share, set up the image and goodreputation in the market competition, the accumulation of soft power. Therefore, todevelop effective marketing strategy is the internal need of the development of thecompany, the first priority is imminent. The paper firstly explains the research purpose, significance, research method andframework, introduced the basic situation of Q hydropower design company, macroexternal environment and then through the SWOT diagnostic method for Q design ofhydropower company faces and the industry competition environment, internalresources, capabilities of the company for detailed analysis, the Q design of hydropowercompany in the market competition advantage and disadvantage and marketdevelopment opportunities and threats. Then combined with the company’s marketdevelopment vision and goals, determine the company marketing general frameworkstrategy, put forward the strategic mode using concentric diversification and verticalintegration of combining. Finally, the security mechanism to realize the marketdevelopment strategy planning, put forward by adjusting the organizational structure,the enterprise culture into the marketing practice, improve human resourcesmanagement, increase innovation, increase the marketing efforts, focus on the conceptof environmental protection measures, to ensure the smooth implementation of the Qdesign of hydropower company marketing strategy.