Study On The Market Development Strategy Of Indoor Environmental Sanitary Products In

With the improvement of people’s living standard, more and more people payattention to environmental health, is not only the requirement of clean degree, morefor pest control, indoor harmful gas management and other business with a certaindemand. Environmental health optimize the business, not the domestic serviceconcept in the traditional thoughts, it is more of a specialized service, professionalcustomized according to customer’s requirements of sanitation solution. Kunminggatorade Ann indoor environmental health products market development includesfour business roughly: pest prevention, indoor harmful gas management, officefacilities clean disinfection, the bathroom environment optimization. This paperUSES the theory of enterprise strategy management, and market analysis, combinesthe actual conditions of kunming gatorade Ann, PEST control, clean indoor airmanagement, office facilities, toilet sanitation optimize business classification,through the PEST analysis and SWOT analysis of gatorade Ann has carried on thecomprehensive analysis, make the integration and centralization of the marketdevelopment strategy. And at the same time, the emerging issues in the process ofstrategy implementation of fully thinking. For kunming gatorade in marketcompetition, meet the needs of target market users, improve target market share andimprove enterprise’s core competitiveness, has provided the theory instructionsignificance and practical operability of the method and train of thought.