Based On The Agricultural Multi-function Under The Perspective Of Rural Tourism Development Research In Nanping City

Agricultural versatility refers to the economic function of agricultural output and its environmental and social functions of the rural environment and rural agricultural landscape, rural agricultural culture genetic. It’s an inevitable trend in the post-industrial era of agricultural development.Rural tourism is an organic combination of agricultural production, rural life and ecological environment. In recent years, rural tourism promote the development of rural economy, but mostly lack of product innovation consciousness and humanistic care. It’s not conform to the era needs of the development of multifunctional agriculture.The development of Mut-function agriculture and rural tourism are inseparate. On one hand, multi-functional agricultural is the soul of the rural tourism, on the other hand, rural tourism also expand the ways to achieve multifunctional agriculture, and it’s conducive to realization of the economy, the humanities and the society function of agricultural. Therefore, we should pay more attention to protect and improve the rural ecological environment and the humanities environment in the development of rural tourism so as to promote the common development of multifunctional agriculture and rural tourism.In the papers, we combined with many subjects such as economics, management, ecology and sociology theory knowledge to study rural tourism from the is new perspective of the agricultural multi-function. First of all, the interdependent relationship and coeffect of the multifunctional agriculture and rural tourism development has been demonstration deeply.On this basis, we used the development of rural tourism in Nanping as an example and analyzed contradictions and problems in the process of its development from the economic, from the agricultural multi-function perspective, such as cultural benefits and social benefits, at present, Nanping rural tourism is not only needs to be improved its economic function, its also needs to develop humanistic and social functions crucially. Moreover, advantages and disadvantages of developing countryside tourism has been analyzed with the method of SWOT. In order to foster strengths and circumvent weaknesses in the process of rural tourism development. Then, problems and related Suggestions and countermeasures in the sustainable development of rural tourism in Nanping have been put forward. It’s aimed at providing certain guidance to the sustainable development of rural tourism in nanping, and even the whole country.