Urban Public Sports Supply Market-oriented Way Research

Marketization of public sports supply has become the inevitable trend of the current sports enterprise development, with the deepening of the marketization of our country in recent years, public sports supply way of marketization reform is imminent. Under the condition of market economy, public sports service as a public service product, can truly realize the marketization operation, is the key to improve the public sports service system. In the process must address the realization of the rights of the public sports service personal cost and personal income completely separate issues, the basic principle of solving this problem is to maintain the financial balance, to achieve this goal,"from the service of the beneficiary to pay for the service". Try to make the "user charge can be commensurate with the services provided by the", is the key to achieve this goal. And from the perspective of market economy, on which this system is based on exchange, public sports service as a public product, the consumed at the same time, should also pay the appropriate remuneration, this is the principle of the consumer, who paid. Visible, the user is paid under the condition of market economy to get a necessary condition of public sports service. Under the background of this study is in the swimming pool operation of social investigation as part of chongqing city as an example, Uses the literature material, expert interview method, logic analysis, the relevant concepts of public sports supply mode and the supply of public sports way the user service model of in-depth and detailed analysis.Public sports service supply for this study, summarizes the relevant concepts and research, based on the analysis of public sports service supply user fees meaning, analyses the users pay the applicable category, analyses the corresponding system arrangement, payment method, etc, and the users and avoid the risk of payment mode. The main conclusions of this study are as follows:1Sports service is to satisfy the public demand and production and provide sports products to serve the public, and public sports service is to meet the demand of most people public sports and provide all kinds of sports services and activities.2Public sports service supply refers to the public organizations to meet the needs of the broad masses of public sports and public sports service items or provide necessary mixing process of the item.3Supply of public sports service marketization operating mode is to point to in order to realize the goal of public sports service supply, and the choice of the floorboard of all sorts of means and tool in the nature of the market. Public sports service marketization operation is the inevitable developing trend of the current our country public undertakings of physical culture and sports and effective way, the development of public sports of our country has great role in promoting. User fees is one of the public sports service marketization operation, this model is based on the paid use public service product, is an important performance of public sports service marketization, its core principle is to maintain financial balance.4The government-led institutions management mechanism of public sports service supply development model is difficult to fully exert the potential of public sports service, and the lack of government supervision and management mechanism of dominated by market mechanism easy to plunder the public public sports power, handle the relationship between the government and market is the key to solve this contradiction.5In the process of public sports service supply due to non-governmental or non-public investment factors involved in making public sports service supply fees become inevitable, build a reasonable fee standard system is the key to solve the contradiction between supply and demand of public sports service.6Users pay in public sports service supply refers to the public in the form of pay some form of public sports service supply, consumption is one of the public sports service marketization operation, this model is based on the paid use public service product, public sports service supply in application user payment method has certain risk.7Public sports service marketization operation is the inevitable developing trend of the current our country public undertakings of physical culture and sports and effective way, the development of public sports of our country has great role in promoting.