A Research Of Marketing System Based On Retail Business Of New Bank Sub-Branches

Nowadays With the deepening of economic globalization, as well as the continuous development of financial liberalization and financial derivatives market, the national economics becomes more and more closely connected. This means one country’s economic development is more influenced by other countries than before.Since the outbreak of the U.S. subprime mortgage crisis in2007, the world’s major markets have experienced a financial crisis, various stages of economic stimulus policies, economic recovery and higher inflation especially in China. Since2008,4trillion economic stimulus policies have played a significant role in China’s economic stability and development. In past two years, China has to operate under a relatively tight monetary and fiscal policy in order to prevent inflation, especially for the real estate market.In recent years, the development of domestic industry situation, PV, securities, chemicals, real estate, power, shipping and other industries are more significant impact. Affected by the weakness of foreign markets, most export-oriented enterprises to be hit cut or even bankruptcy. The situation is not uncommon. On the other hand, due to an oversupply of raw materials such as iron and steel, raw coal, its price has been going down for a long time, leading to continuous decline among traditional heavy corporate profits and economic benefits affected to some degree.Frequent adjustments of macroeconomic policies, the economic downturn caused by the industry recession, directly or indirectly, to the development of China’s commercial banks have an adverse impact, in particular, posing a potential threat to the stability and security of the commercial banking. Against the difficult background in traditional business, commercial banks generally will be the development of intermediary business on a more important position, especially in a number of banks are beginning to pay more attention to the intermediate business growth in retail business channels to start, the respective business restructuring and transformation of the way.This article combines the specific conditions of our country at this stage, the focus on the age-specific background of the financial crisis for the opportunities and challenges, faced by the new preparatory sub-branch of China’s joint-stock commercial banks. Thus the author puts forward the idea of multi-level marketing system built in the retail business channels and provides a sustained and healthy development of the retail business as a commercial bank branch operational development idea.This article will focus on the relationship between the new preparatory branch, sub-branch retail division staff, third-party cooperation agencies, retail business customers, analysis of the necessity and possibility to build a multi-level marketing system. From the past, the bank, as a marketing system, jumped out to a whole way of thinking. The banks put forward the idea that banks should be divided into parts, namely sub-branches and employees. The foreign marketing methods depending on the subject have focused on marketing management. So that the internal marketing and external marketing are linked to form a multi-level marketing system, and implementing a comprehensive marketing thought, build various subjects in a multi-level system. From the marketing perspective, this paper proposes a new preparatory sub-branch retail unit, with feasible recommendations to be implemented to allow the retail business channels begin in the pipeline, so that we will be able to have a compacted foundation for sustainable development.