Research On The Retail Business Marketing Strategy Of Agricultural Bank X Branch

With the advent of the big data era,the global banking industry is undergoing active strategic adjustments and transformations to ensure that it is not eliminated in fast-growing and changing global financial markets.In China,due to the reform and improvement of various financial policies such as market interest rate,the traditional profit model of traditional commercial banks is constantly being affected.In recent years,it is rapid and stable that development of China's economy,The accumulation and expansion of residents'wealth has continued,coupled with the shift in consumer attitudes and the popularization of investment concepts,residents'demand for bank retail products has clearly increased,resulting in larger scale.The demand for bank retail product development and innovation.Based on the discussion and research on the current status of the retail business,the bank will innovate its marketing strategy and look for a development path.Under the new economic situation,the transformation of China's commercial banks'retail business is a complex systematic project.^[1]This article aims to innovate the X branch retail business marketing strategy by using the relevant theories and concepts of marketing strategy,combining”4P”theory,brand marketing,Marketing strategies such as relationship marketing,content marketing,self-media and experiential marketing,and then combining the domestic macroeconomic situation and background and the internal environment of the industry,analyze the status of the Agricultural Bank X branch,discuss its existing problems,and evaluate the bank through SWOT analysis.The strengths,weaknesses,opportunities,and threats of the company have led to the innovative design of marketing strategies for the Bank's existing problems in retail product marketing in the current new economic environment.Combining the characteristics and advantages of X-branch itself,we focused on finding marketing breakthroughs in terms of market environment,current situation,product positioning and marketing innovation,and innovating marketing strategies to achieve an increase in the bank's retail sales market share and brand image,attracting more The goal of quality customers.In order to ensure the effective implementation of marketing strategy,this paper gives the basis for the two aspects of the mechanism guarantee and the implementation of marketing strategy to ensure that the new marketing strategy can be effectively implemented and play a real role.Finally,we reached the conclusion of the full text:X branch retail business to develop,to grow,is inseparable from the innovation of marketing strategy,Only by constantly innovating marketing ideas,grasping the pain points and itchiness of customers and creating marketing highlights,create marketing highlights in order to seize the marketing opportunities Only successful marketing.This article is mainly through the development of the retail business of Agricultural Bank X Branch in recent years and the difficulties and problems encountered in the work,combined with the knowledge of marketing management theory learned in the learning phase,to break the traditional thinking,combined with the emerging status of commercial banking retail business,Technology,innovative marketing ideas,innovative and feasible marketing strategies,and strive to make branches in the fierce competition in the industry to take the initiative to take advantage of,and establish a benchmark for innovative marketing strategies in the industry.