Analysis Of Retail Business Marketing Strategies Of Y Branch Of China Construction Bank

Retail business has a broad development prospect in China's banking industry,which is a new opportunity for economic development to bring infinite growth to the banking business,and also a desire brought by the continuous improvement of people's living standards.Of course,it's necessary to have enough understanding of the reality before we can get the situation in control.By now,the market is really big,also the competition between the commercial Banks increasing fiercely.In order to get a better performance by using kinds of strategies.With the increasing diversification of financial development,the channels of deposit and investment are no longer restricted to Banks.Therefore,the traditional business contents of commercial Banks cannot meet the demands of modern finance.In terms of product structure,operation system,service levels,market pricing and personnel structure,as the core of the business,the retail business needs more improvement to enhance the competitiveness and strengthen the brand effect of commercial Banks.China Construction Bank Y branch(Hereinafter referred to as Y branch)is an old brand commercial bank in the city.As the main force of state-owned commercial Banks,it has been holding a place in the local market in recent years by virtue of its excellent financial product quality and professional and thoughtful service quality.However,due to the rapid development of the city economy and the gradual opening up of the regional development in recent years,many joint-stock financial institutions entered the city in large numbers by virtue of the policies,injecting new vitality into the local economic development,it also brings new financial ideas and innovative retail products to local residents.Affected by these market realities,the development space of the Y branch began to be squeezed.The expansion of the city not only depends on the financial funds of the government,but also has the confluence of large investment funds and loan funds,which provides a new marketing entry point for the commercial banking industry to absorb institutional deposits.However,due to the limitations of its own products and outlets,it cannot seize the market opportunities.There are a large number of financial institutions with few high-quality enterprise resources,and the service capacity of commercial Banks is far beyond the market demand,resulting in excessive resources.The fact that there are too many people in the financial market makes the traditional business development space of the industry also began to narrow,the profit margin is compressed.In order to seek for new development possibilities,in addition to establishing the development strategy with the development of retail business as the core and doing a good job in market segmentation,it is also necessary to deeply analyze the existing problems in the development of retail business marketing andmake timely rectification in accordance with these problems.It is necessary for commercial Banks to improve their competitiveness to improve their marketing strategy.This paper will integrate the above information,analyze the internal and external environment and problems of the development of Y branch,and propose countermeasures and guarantee measures to solve the problems.This paper will provide a theoretical reference for Y branch to enhance the retail business marketing competitiveness,and provide solutions for Y branch to improve the competitiveness of the industry.