Santai County Rural Credit Union Strategic Transformation

Santai County Rural Credit Union was established in1951as a rural cooperative financial Institution. Santai County Rural Credit Union earnestly implements the provincial government views on the development of the reform of rural credit cooperatives. Following the requirements of the Sichuan Rural Credit Union, Santai County Rural Credit Union gradually go through the strategic transformation.Under its overall frame of development, this article will deeply explore the strategy of Santai County Rural Credit Union by the application of updated theory on strategy management, which is learn from SWUFE. The purposes of this study are the following:Firstly, it comes up with the strategy of Santai County Rural Credit Union, satisfying the need for the development and growth. Secondly, it analyses the development of Santai County Rural Credit Union from a strategic point of view.The basic technique of this study is:setting on the basic points of the strategy of Santai County Rural Credit Union within the frame of strategy management of Sichuan Rural Credit Union, and analyzing the credit strategy of Santai County Rural Credit Union with SWOT analysisBesides the preface, this article consists of five parts.Chapter One:outline of Santai County Rural Credit Union. First of all, it summarizes the geographical human environment of Santai County. Then, with the retrospect of the business development status of Santai County Rural Credit Union, it introduces the general disadvantages of business development in Santai County Rural Credit Union.The analysis on the internal and external factors in the business development of Santai County Rural Credit Union. Firstly, it analyses the environment of Santai County. Secondly, by the application of SWOT, it goes into the competition faced by the business development, and at the same time it analyses the environmental threats faced the under the model of Five Competitive Forces.Chapter Two:the basic points of the strategic management in Santai County Rural Credit Union. Firstly, it briefly introduces the theory of strategic management. Secondly, it describes the strategic management and strategic concepts, strategic thinking and strategic objectives of Santai County Rural Credit Union.Chapter Three:the constitution of the business strategy of Santai County Rural Credit Union. The purpose for this chapter is to describe the starting point on the strategy of Santai County Rural Credit Union and supporting policy under the requirement of strategic transformation.Chapter Four:the implementation and regulation of business strategy of Santai County Rural Credit Union. This chapter mainly discusses how Santai County Rural Credit Union carries out the business strategy with the support of its head quarter and explores the evaluation and regulation on the credit strategy from the aspects of scope, risk and profit.There are errors and omissions in the article due to the author’s limited knowledge, any comment would be highly appreciated.