Wulian County Rural Credit Cooperative Union, Competitive Strategy

Rural Credit Union are important parts of the financial system of China.Since China has entered WTO,industry competition will be hotter,and limited market space for Rural Credit Union will face further impacts.Therefore,we should take effective market competitive strategies to cope with the situation,which has close relations to survival and development of Rural Credit Union as well as to the perfection of Chinese commercial bank system.On the basis of Michael E.Porters market competitive theories,using varies tools for strategy management and other methods ,such as comparative study, case study, method of combining quantity study and quality study together,mathematical statistic etc, this article discusses is meanly intend to find the proper competitive strategy and the execution methods,which will serve as an important reference for future development of Rural Credit Cooperative Union of WuLian County.Based on the review of literatures on strategy management and materials which were got from on-the-spot investigation ,this article uses method of "PEST" and Porter's model to analyze the general exterior environment, the industry competitive environment and the competitive environment.This article analyzes general external environment of Rural Credit Cooperative Union of WuLian County in aspects of policies and law, economy, social culture,and technology,and identifies the opportunities and threats caused by the change of external environment.Through the analyzing of Key Success factors and five forces of bank industry,this article comes up with that the industry competitive intensity will be stronger, industry profitability will be lower, and that image and good reputation, the facilities convenience, and thoughtful service are the Key Success Factors. Through comparing the stratety and power with its competitors, this article identifies the strategic position of Rural Credit Cooperative Union of WuLian County. Meanwhile, it analyzes the resources and capability owned by Rural Credit Cooperative Union of WuLian County in the aspects of the organization and nets order, the human resource, the funds source and composing, the capital ample, property mobility, property safety and earnings, identifies its strengths...