The Balanced Scorecard Application Research In Our Country Enterprise Performance Management

As the change of internal and external business environment, Traditionalperformance management in achieving the strategic goal, management and decisionmaking, create deficiency still exists obvious insufficient. Business operators aretrying to the combination of enterprise strategy and performance management to dobetter, Harvard business school professor Robert.S.Kaplan and American renewalstrategy group President David.P.Norton put forward the principles and method ofperformance evaluation index set—The balanced scorecard. The balanced scorecardis a perfect strategic performance management system. It includes four parts. from afinancial point of view, how to meet the demand of shareholders? From theperspective of customers, what about the impression of customers to enterprise? Fromthe perspective of internal processes, what are enterprise’s advantages? From theperspective of learning and growing, can the enterprise continuously create value?The balanced scorecard is first applied in many enterprises in the United States, andit has now spread to many companies in many countries around the world, and get theglobal corporate identity and are widely accepted more and more enterprises after theapplication of balanced scorecard improved performance significantly.Our country is in the high-speed economic development period, the enterprisemanagement mode in line demands to access to international standards. Traditionalperformance management system given priority to with financial indicators have notmeet the requirement of enterprise internationalization operation and management,The balanced scorecard make up for the deficiency of the traditional performancemanagement system. It is internationally recognized and mature strategic performancemanagement tool. Under the influence of multinational companies, many enterprisesin our country also import the balanced scorecard as a strategic performancemanagement tool our country is in the high-speed economic development period, the enterprise management mode in line with international standards of degree is higherand higher. Traditional performance management system is given priority to withfinancial indicators have not meet the requirement of enterprise internationalizationoperation and management, the balanced scorecard make up for the deficiency of thetraditional performance management system, is internationally recognized and maturestrategic performance management tool. Under the influence of multinationalcompanies, many enterprises in our country also import the balanced scorecard as astrategic performance management tool since2002. everbright bank, industrial andcommercial bank of China, China resources, supor, neusoft, vanke, and othercompanies are applying the balanced scorecard to implement strategy andmanagement performance. What about the impact of these companies applying thebalanced scorecard? What kind of problems are encountered in the process ofapplication? Chinese management is worth to explore and study. In this paper, it islooking for the problems of Chinese enterprises appeared in the process of thebalanced scorecard to enrich the theory and practice in the background of study. howto apply the balanced scorecard provides Suggestions for Chinese enterprise.everbright bank, industrial and commercial bank of China, China resources, supor,neusoft, vanke, and other companies are applying the balanced scorecard toimplement strategy and management performance. The impact of these companiesapplying the balanced scorecard? What kind of problems encountered in the processof application? Chinese management is worth to explore and study. In this paper, it isin the background of study, by looking for Chinese enterprises in the applicationproblems appeared in the process of the balanced scorecard to enrich the theory andpractice of development of the balanced scorecard, also how to apply the balancedscorecard provides Suggestions for Chinese enterprise.Although the balanced scorecard has been widely used all over the world as aperformance management tool and is recognised and received by national enterprises,but the balanced scorecard theory about how to set from the index weight, the number of causal relationship between indicators of test, the research of the problem is stillinadequate.The balanced scorecard need more empirical research to verify its application effect,because the large sources of evidence about the effectiveness of the balancedscorecard is from a case study of an individual enterprise, and no large-scale sampledata can prove the effectiveness of the balanced scorecard, which is the blank of thebalanced scorecard research. The other is that the study of factors affecting theeffectiveness of the balanced scorecard is still inadequate.This paper adopts the combination of theoretical research and empirical research,on the basis of reading a large number of books and documents, trying to build thebalanced scorecard performance management system, using the empirical researchanalyze the application effect of balanced scorecard in our country, finallydiscussing the present situation of the application of balanced scorecard in China.