Real Estate Development Enterprise Informatization Strategy

In recent years, the real estate enterprise’s highly profitable belies its internal enterprisedevelopment problems. However, the change of social economy, the change of consumptiondemand and the change of state control policy is essentially to the transformation of the realestate development enterprises is put forward. The layout of the enterprise, profit model,management model and product service are profound changes, along with these changes,many real estate enterprises begin to pay close attention to the elaborating management, boldplanning enterprise informatization construction, and present a rapid developmentmomentum.But the current real estate enterprises in the informationization development is uneven,some not to carry out the informatization construction is still in the extensive managementmode, while others stay on preliminary of informatization construction, distance highinformatization level and efficient way to promote the development of the enterprise throughinformatization seems to be still some long. How to make full use of information technologymeans to effectively improve the efficiency of real estate enterprises, accelerate thedevelopment of enterprises and realize the fine transformation of real estate is one of theimportant subject in front of real estate development enterprises.The above phenomenon, the author of this paper, on the one hand, from the real estateenterprises face the market environment changes, the content of present condition ofefficiency, deeply analyzes the main problems in the development of real estate enterprises,and based on this, puts forward the necessity of information construction. On the other hand,from the current real estate enterprise informatization development present situation, thispaper in view of the real estate enterprise how to carry out information construction andpower efficiency put forward their own point of view, the real estate development enterprisesto go\"informatization strategy\" development. Informatization strategy is a systemengineering, it is not a simple office OA, also is not within the enterprise a certainorganization of local information, but is consistent with its transformation strategy of awhole set of information-based engineering help company strategy implementation. Behind itis the enterprise culture of foil, it grows in the heart of every employee, it also exists in the priority of each employee. At the end of the paper is still in fusion within the real estateenterprises and other industry informatization construction experience, on the basis ofspecific informatization strategic operating specifications, procedures, and elaborates thespecific content. Expectation through informatization strategy to create system of real estateenterprise culture institutionalized, systematic, system efficiency, streamline, process, realestate enterprises through informatization strategic project, can improve enterprisecomprehensive competitive power in an all-round way, realize the elaborating management,win customers, win the market.