Ping An Bank Wenzhou Branch Innovation In The Financial Field

In2011, China’s monetary tightening, small micro-enterprise bank credit crunch, thecost of doing business continues to rise, and exports trapped in the debt crisis in Europeand many other factors work together to Wenzhou, the first outbreak of private lendingcrisis. How to improve the dynamic mechanism of financial innovation, improveinnovation capabilities, and has become a very urgent problem facing the commercialbanks in China, has far-reaching practical significance for the sustainable development ofthe commercial banks. Theoretical and practical issues in-depth study of financialinnovation, it is necessary to reflect on the causes of this crisis necessary, is also an urgentneed to explore the way the future development of China’s commercial banks.In this paper, based on the United States Davis (S.Davies), Kane proposed the theoryof financial innovation, combined with the capital investment risk theory and riskmanagement theory, the concept of financial innovation is applied to the internalmanagement of practical activities, proposed Wenzhou and industry characteristics offinancial innovation model, mainly reflected in three aspects of the support anddevelopment of the private financial regulatory model innovation, profit model innovation.This article details Wenzhou Ping An Bank in the implementation of the process offinancial innovation, based on the principle of financial innovation, through data analysis,designed specifically for private finance and small and micro enterprises in the financialregulatory model based on multivariate analysis theory on the basis of theoretical analysisfrom the transformation of the business philosophy: regulate the risk management process,the establishment of restraint mechanisms, rational use of legal means and effectivefinancial regulatory system, strengthen control by accounts receivable, and adjust theperformance evaluation indicators, strengthen customer credit investigation andmonitoring the implementation of an effective credit management and control strictassessment of the sales department; innovation of these regulatory model also provides astrong guarantee for the bank further innovative services.