Analysis On Chinese Consumer Demand Of Luxury

With the steady development of China’s economy, continued growth in consumer spending, as well as the wealth of the rich population increases, the rapid development of China’s luxury market in the past few years, the industry growth rate has remained above20%. China’s luxury market will become the focus of all the economists.This study is combining the knowledge of economics, management science and statistics, with the literature study based on empirical study. From the management perspective, the above economic analysis based on the theory of Chinese luxury consumer behavior empirical analysis. Finally, analysis from economics and management, and to make recommendations for Chinese luxury goods group in China’s development.Firstly, we start from the concept of luxury, defined the concept of luxury. Secondly, a luxury development in recent years carried out throughout China, the analysis showed that: a luxury to have a genuine effect, the luxury market concentration is relatively high. Then, using a questionnaire survey of luxury consumers in Guangdong Province were analyzed. Consumer survey conducted by empirical methods.Analysis of results: first-tier cities and other urban areas of consumer do not have so muchdifferences on spending motivations, consumption, consumer behavior, etc. Basicallyconvergence, Chinese consumers on luxury goods consumption is also becoming morerational.Finally, the big picture, a comprehensive analysis of China’s luxury consumers, study based on determinants of consumer demand, according to the findings above, combined with the status quo of China’s luxury industry, summed up the consumer in the purchase of luxury goods behavioral characteristics, concluded: In terms of consumer behavior, in first‐tier cities and other urban consumer groups, consumer groups and the motives and behavior were not significantly different; and brand, product, and value for Chinese consumers be luxury consumption generates positive effect. Based on the above analysis and empirical study based on industry results, to luxury goods group’s development of theoretical and empirical reference: First, pay more attention to the Chinese market, product strategy; Second, the implementation of communication strategies interpersonal communication and mass communication must not be neglected in both third, to continue to maintain high quality pricing strateg...