Design And Implementation Of Large Scale Advertising Data Reporting System

Now, the popularity of the Internet today, the traditional companies can not rely on the existing marketing tools, with speculation inherent in subjective assessment of the market, so that production and business expansion activities. We must advance with the times, using the Internet to bring convenience, eliminating subjective guess, with the figures reflect the fact that the objective to achieve a more accurate of the flexibility of marketing.From this point, we can see that the data has become a commercial capital, an important economic investment, in time to remind companies to improve business strategy, and create new economic benefits, which is the digital marketing business, which uses numbers as the company develop benchmark decisions. Especially for businesses involved in the Internet, the daily traffic data, user information data, behavioral data, performance data of the old and new business, financia l and even flow of data, and so on. These are huge treasure trove of massive data available, we can understand the company’s most intuitive status quo from these data, but also to see the user’s behavior, to know ourselves, in order to more accurately grasp the user psychology, push more suitable business, so that to correct the problems showing in the data reflected in the company’s operating areas, Network access, seize the opportunity.Therefore, this paper describes that in the implementation of digital marketing company under the premise, from new daily log data of the 10 T magnitude of mass data, for the company to calculate faster and more accurate and reliable data which is showing the user response to advertising evaluation. The entire mass data reporting system mainly for the management and business manager, extracted the business needs to serve ads based on relevant data, in the form of business reports to the relevant department or other systems for further analysis and advertising company health effects background data processing service workflow automation system.This paper describes the business needs of large inventory data reporting system, since the entire reporting system involves a number of areas, so a deep understanding of all areas of business processes, business meaning and calculation of index data is acquired on the basis of valid data. Then we describe our different business needs to do system design, data processing is divided into four steps, namely, order tracking module, a cleaning module logs to reconstruct the data model and automated display module, and return them to the two sub- function modules, and in the implementation section for each of the sub- modules of a detailed description. Since the entire system is the product data, the article finally its accuracy and timeliness of the outputs were tested, and the compression of the entire system carried out relevant tests to ensure the system can guarantee daily output of data, test results the report shows that the system meets the defined requirements.