Eye Movement Research On The Influence Of The APP Page Design On The Visual Search

With the development of mobile Internet, smart phone as the main carrier of the mobile terminal(APP) has gradually become the main tool for people to surf the Internet.Tourism as the main pillar industries of our country, the major domestic portal websites also launched a variety of travel APP to seize the mobile Internet market. The mature travel app: Ctrip Travel, where to go to travel, the way cattle, with Ctrip, eLong Travel, its content has been covering tourism food, housing, transportation, travel, shopping,entertainment and other aspects. At present, the online travel mobile terminal market competition is becoming fierce increasingly, how to design a APP in line with the needs of the user’s psychological tourism has become an important issue for the tourism sector or tourism enterprises to consider the development of tourism.In this paper, chosing the tourism APP as the research object, the specific study of the layout of the APP page layout and the impact of information presentation on the user’s visual search behavior.First of all, on the basis of the review of the research of eye movement, visual search and web page design, this paper describes the related theory and defines the related concepts.Secondly, this paper under the guidance of the related research design questionnaire,respectively from the level of attractiveness, preferences, concerns about intentionality three dimension to understand the user of travel app page attitude of the proposed travel app page layout and information presentation way affect the user’s visual search behavior hypothesis.Again, this paper design 2(page layout) x 3(information presentation) within subjects experiment election watch points, fixation duration, first fixation duration, gaze duration to affect users’ visual search behavior of eye movement index, to analyze the results of variance of eye movement experiments. The results show that: the page layout of tourism APP and the way of presentation of information have an influence on the visual search behavior of users.Finally, according to the results of the study for the tourism APP page design andonline travel mobile terminal network marketing put forward suggestions.