A Study On Development Of Hebei TV Station Farmer Channel

2016 is the first year of "the 13 th Five-Year Plan ",and the central file No.1 continuously focus on agriculture, rural areas and farmers for 13 years, fully demonstrates the CPC Central Committee attaches great importance to agriculture and rural work, show that the "top priority" status of agriculture has not changed. The news media as the mouthpiece of the CPC, has the responsibility and obligation to play a leading role.Hebei TV station farmer channel launched on May 1, 2005.It is the third of the provincial agricultural specialty channel, and has gone through 10 years, in 2015 coincided with the tenth anniversary of the peasants channel launch, its provincial network audience share is from less than 1% at the beginning of launch to 8.23% in 2014; advertising revenue is from five million at the beginning of launch to 216 million in 2014; the overall strength of the country ranked first for six consecutive years in agriculture television channel, it was named "most professional innovative terrestrial channel", "China Top ten influential provincial terrestrial TV channel" and so on, has become a national leader for agricultural channels.Based on rural issues is a top priority of China’s modernization process, combined with the achievements of farmer channel, so I choose this topic to research. As a model of TV channels for agricultural development, whether on its characteristics of the channel package, or its columns, there is experience worthing learn and warn to other farmer television channels.First of all, based on farmer channel founded and development as the breakthrough point, this paper introduces the concept of the agriculture television channel and social function, and the transmission of the farmers since founding channel coverage, advertising revenue, talent management, and social achievements. Secondly, this paper analyzes the farmer channel constitute, and position and the ace program from the program, program choice and narrative, media image through the case analysis, etc; Again, through the channel mind identify system, channel behavior system and channel visual identify system to analyze farmer channel’s channel positioning, audience positioning, and channel arrange, channel activities, channel identification and so on.; Then, according to the above research summarizes the characteristics of the farmer channel, and finally, points out the farmer channel’s problems in the development, and hope it will be helpful for the development of other agriculture television channels.