Investigation And Reconstruction Of CIS’s Current Situation Of Chongqing Xin Shuo Media Co., Ltd.

Integration in the global economy today, the development of small service enterprise culture and growth progress of society has a role can not be ignored. With "clothes to keep warm, food can dine the consumption idea obsolete, there is a growing trend in pursuing the commodity added value, brand image can bring psychological impact and feelings, and enterprise combining the spirit of the brand become consumers in the choice of goods inside considerations important weights. The change of consumer demand forced many enterprises pay more attention to comprehensively improve the quality of enterprises, establish a corporate style, display enterprise external personality an important means-- Introduction to CIS and perfect. And many small cultural service Enterprises in the development process of ignored its establish the personality image, it is difficult to do white inside deeply red, out of the ordinary, they even think enterprises do not have the necessary import CIS, or due to the one-sided understanding of CIS in CIS in the process of rough random, leading to CIS does not play its real role.This research attempts from the actual situation of Chongqing City Xin Shuo Media Co., Ltd., discusses the full range reconstruction her CIS. Chongqing Xin Shuo Media Co., Ltd. as of Chongqing City, a small service enterprise culture, if we can seize the opportunity, timely reconstruction of the CIS, it is possible to will expand the market to make a fire. The brand to do light, making the enterprise stronger, with a new attitude to enter Chongqing small service enterprise culture industry and in customer and other groups get visibility and reputation. The purpose of this study lies in the analysis of its current situation of CIS and explore the reconstruction of the CIS, to provide the basis for the decision-making of the leadership, for the development of a new way, at the same time, explore the feasible suggestions and Countermeasures for the CIS reconstruction of small cultural service enterprises.This study is divided into six parts, the main structure: first chapter is the introduction part, the paper briefly introduces the research background of this study--the survival status of small service enterprise culture, Chongqing City Xin Shuo Media Co., Ltd. is facing challenge and reconstruction the CIS thinking; the second chapter is the literature review, literature review, discussion on the connotation and characteristics of small service enterprise culture, the development process of combing the CIS and of CIS to explain, for the following lay theoretical basis for the study of. At the same time, a brief description of the deficiencies of previous studies and the enlightenment; the third chapter is the part of the study design, discusses the research significance of this study. The research content, research ideas and research methods; chapter four for Chongqing City Xin Shuo Media Co., Ltd. CIS present situation investigation and problem analysis; the fifth chapter is according to new environment faced by the Chongqing City Xin Shuo Media Co., Ltd., CIS itself has the function and reconstruction of the CIS to three aspects to explore the necessity of the reconstruction of the CIS, clear reconstruction of the principle, the Chongqing City Xin Shuo Media Co., Ltd. MIS, BIS and VIS reconstruction of proposed specific recommendations, and to explore the CIS reconstruction proposals for trial, feedback and correction; the sixth chapter is pointed out that this study is innovative and shortcomings, and put forward the prospect.