Research On Self-Represent And Communication Action Of We Chat “Sharer”

After the “Blogger”、“Podcaster” and “mobber”,another groups also became popular on the Internet in recent years, they are called “sharer”. “Share” startedfrom the Internet and became popular in the era of social media, Since the 2011 the Tencent launched WeChat that make “share” phenomenon reaching a climax. However, WeChat also has become an important object of study of academic attention.Unlike other social media,WeChat is a social platform which is constructed by acquaintance. With strongsocial function, the characteristicsof WeChat “sharer”behavior is different from others.Therefore, this article focuses on the WeChat “sharer” self-presentation and communication behavior, aimed at from the perspective of the user’s specific behavior, exploring the essential meaning ofWeChat“sharer”.In this paper, WeChat “sharer” is the object of study. Firstly, using the questionnaires for WeChat“sharer” action for Preliminary Survey. Secondly, focus on the use of case study methods,follow and observe their action in WeChat momens, combined with in-depth interviews to them, thus analysis the self-represent and communication action mechanism of WeChat“sharer”. Finally, on this basis, through the theory of self-presentation as an entry point, do a deeper contemplation of WeChat“sharer” and their behavior.We find that: “sharer” tend to think that WeChat is more reliable and safer, so their behavior of “share” in WeChat moments is more comfortable, and their interaction is stronger than other platforms. From the perspective of self-presentation, the most difference from other network groups of WeChat “sharer” is that they play a role in order to achieve a self-shaping, in order to build an ideal self-image in the network society. In addition, From the social relations sense, the one who show up his(or her) inner, is to arouseemotions and concerns in the circle of their friends, and the behavior of “share” can be a bridge for further interpersonal relationships building. It can be said that WeChat is a show stage based on individual expression, which is to attract “common feeling” and “common concern” within the circle. WeChat create a social acquaintance, and within this circle, each individual’s self-presentation and communication behavior tend to idealize, culminating with a social and ecological “performance” of the network.Finally, this paper attempts to discusses theworries and negative effect of “share” phenomenon existing in the process of development. This paper argues that Over-reliance on a network of personal presentation, which is reflecting the anxiety of the modern self-identity. And excessive “share” behavior or cause the network becoming a social carnival, which is focus on “eye effect”. So how to promote the rational, healthy network “sharer” behavior, is a worthy topic for further study of WeChat “sharer”.