A Study On The Self Presentation Of "Sharer" In Xiaohongshu

In the current era of mobile Internet,cyberspace provides people with a stage to show themselves,changing people's original living conditions and ways of expressing emotions.The Internet has an unprecedented impact on people's psychology and behavior.People regard the Internet as a new totem,and their concept of material and spiritual products has undergone great changes."Sharer" is a new group of people in the Internet age.They use various social platforms to present themselves,and "show" has already Become an important way for the public to express themselves.Moreover,the content and form of the current "show" has also undergone earth-shaking changes.As a content platform,Xiaohongshu is in a leading position and provides a stage for self-presentation of "Sharer",in which "Sharer" display different forms of self-presentation behavior.In this study,the "Sharer" in the Internet is used as the research object,and the representative content sharing platform of "Xiaohongshu" APP is used as the research platform and using text analysis methods and in-depth interviews to analyze the Sharer's self-presentation behavior.Goffman put forward the theory of self-presentation.He regarded everyone in the society as "actors" of "performance",and believed that people's daily behavior is a kind of performance,in order to achieve the "self-presentation" of a good impression in the minds of others.The self-presentation of actors in cyberspace has certain characteristics,but it will have a negative impact on netizens and society.Therefore,this article combines Goffman's theory of self-presentation to analyze the self-presentation behavior of the "Sharer" group,reflect on the self-presentation behavior of "Sharer",and put forward feasible suggestions and coping methods.The full text is composed of five parts.The first part is used to clarify the research background,purpose,and significance of this article,and to sort out the literature of related experts,so as to lay a theoretical foundation for the follow-up of the research.The second part is mainly about "showing" and "Sharer." Conduct an overview analysis,a more detailed analysis from the definition,type,and communication platform.The third part mainly uses the text analysis method to analyze the content of the notes of the 7 "showers" in the Xiaohongshu to investigate The type of self-presentation,expression formation and strategy of "Sharer" on the platform,and45 Xiaohongshu "Sharers" were selected to conduct user portraits of this group.The fourth part analyzes the motivations of self-presentation in Xiaohongshu based on the interview results of 15 "Sharers",discussing from two aspects: internal appeal and explicit motivation;the fifth part is about the negative effects of self-presentation of "Sharer" To analyze the impact of the Internet,and at the same time study solutions to circumvent its negative effects,and how to build a more harmonious and healthy cyberspace,to provide references for the development of other content platforms.