Research On The Strategy Of Improving Customer Satisfaction Of S Company In The Radio And Television Industry

With the development of science and technology, market segmentation and more serious, making customer choice more and more space, customer loyalty has also been reduced. Enterprises in order to improve the market share for ways to increase customer loyalty to the enterprise, and the first thing to do is to improve customer satisfaction. Satisfaction reflects a state of mind of the customer, it comes from the contrast-to-business customer experience some consumer goods and services produced and performed their expectations. Customer satisfaction is one measure of communication between the client and the company, when the company has a high customer satisfaction of their customers repeat purchase rate will be improved, customer satisfaction reflects the company’s impression in the minds of customers, positive to establish a good impression of the minds of customers and is crucial to a company’s development it is.Based on the customer satisfaction research carried out on the basis of the theory of radio and television companies S Customer Satisfaction situation in China to do the relevant research. S company as an outstanding broadcasting companies, sales declined in recent years, the enterprise customer populations survey found that customer satisfaction is low. The survey data for qualitative and quantitative analysis, from the results of the analysis found that the S in customer satisfaction problems and consequent analysis of the impact, according to the S status of the company’s development and customer feedback, the author analyzes the cause of the Cause customer satisfaction is low, and proposed measures to improve the company’s S customer satisfaction. Currently S problems the company is customer satisfaction decline, and lower than the company expected, which will result in S’s market share decreased, resulting in increased cost of sales and profit margins. The analysis revealed that the root cause of S Customer satisfaction is declining:the company’s products of low quality, unable to adapt to market-oriented product development, product homogeneity serious lack of professional and technical personnel, after-sales service system is not perfect, brand strength low maintenance. For this reason, we propose corresponding solutions:To improve the company’s customer satisfaction, we first need to understand customer needs, adapt to market needs, enhance R & D and product quality, at the same time, focus on product innovation to maintain product characteristics, improve service system and strengthen the brand maintenance and culture.Through questionnaires and survey data S’s customer satisfaction for a reasonable analysis, the analysis methods include quantitative and qualitative analysis of three types of mathematically by field survey visits, in the form of a questionnaire inquiry method to consumers, these favorable data analysis, the company pointed out the problems and propose an improved method and observations on this basis.