Research On The Brand Building Of G Company's Project Management System Software Products

With the gradual improvement of the degree of informatization,the market competition in the software industry has risen from mere product competition to brand competition,and brand has officially become a powerful means for enterprises to gain market influence.How to improve the brand influence of software products in the face of business transformation is an important research problem for enterprises.After studying the research results of domestic and foreign scholars on brand building,this paper sorts out the research ideas.With visionbank company project management system software products as research object,through to the brand,brand building,brand awareness and brand satisfaction theory to study concluded that the systematic analysis of the project management system software products brand present situation,and on the basis of the theoretical knowledge designed visionbank company project management system software products the brand construction of questionnaire,through the questionnaire to find out the visionbank company project management system software products in the brand construction,the problems of and has carried on the comprehensive analysis to the cause of the problem.At present,there are mainly problems such as low brand awareness,traditional communication channels,low brand identity recognition and brand satisfaction to be improved.On the basis of these,this article from the brand positioning,brand awareness and brand satisfaction three dimensions for visionbank company project management system software products to develop their product brand construction scheme,mainly from strengthening the brand consciousness,clear brand positioning,increase the propaganda,enlarge brand awareness and establish differential service plan,enhance brand satisfaction and so on a series of improvement measures are put forward.Finally,to establish the organizational structure,set up personnel training mechanism,product technology improvement and other measures to ensure the implementation of promotion.Visionbank company project management system software product problems in the process of brand construction has a certain universality,this article through to visionbank company brand construction project management system software products,both to visionbank company to solve the problem of the brand construction the project management system software products to provide ideas,and be able to have a similar problem of Internet companies to provide certain reference content,to a certain extent,help solve the problems existing in the process of brand construction,has lessons for the brand construction to promote role.