Visual Construction Of Image Of Guangxi Minority By Guangxi Daily

Because of the history and external communication in Guangxi minority, The public’s perception of ethnic minorities have a gap with reality, such as easier to treat minorities as "vulnerable" groups, "help" and often in minority areas and the status of "poverty and backwardness" associated with it. But on both the natural geographical and cultural, Guangxi ethnic minority has its own unique features. Today, with social development and policies promotion, Guangxi minorities have come to keep pace with the times, and road to development. There is a gap between public’s perception and reality of Guangxi minority, therefore, build a good Guangxi minority image is very important.With the coming of the era of reading pictures, the image’s expression is more and more tend to Visual. On the perspective of visual communication, basing on the semiotics, communication related knowledge and photography, using the method of Documentary Analysis, content analysis and Case Analysis as the main method, making an analysis to the "Guangxi daily" (2010-2015) news photo, trying to summarize the news photography pictures of construction of Guangxi ethnic minority overall image, as well as deficiency.Studies suggest that official media should construct an images for ethnic minorities, which can keep pace with the times. According to the analysis, the "Guangxi daily" striving to build a harmonious and positive image for ethnic minorities, basically conforms with the Government’s expectations. But there still exists some problems, and the specific performances are as follows:The photography is formulaic, and the performance of national individuality is not prominent; Also, the filming is superficial, which fails to reveal the nature of the specific nation; The issue is also demonstrated by the overly performance of special cases and the normalization of the weakness part of the ethnic minorities; Additionally, the women’s visual images are over-consumed, resulting in the inequality of gender status. To solve these problems, the paper makes recommendations, aiming that the media can construct an image for ethnic minorities which can keep pace with the times.