Study On Service Marketing Based On Micro-platform Under The Ubiquitous Knowledge Environment Of Academic Library

Under the situation of ubiquitous knowledge envirmonent(UKEs),in the application and development of Twitter, Microblog, Wechat and other new media as an opportunity to use the "finger" tap access to information and knowledge,which has become widely used.For the reputation about "Knowledge of heaven" of the library,the threaten from information and knowledge provider, the resource utilization of library is declining,which is both challenge and opportunity. The Academic Library is a bridge between teachers with students and the knowledge, information or other resources.It is also fertile ground to build personal knowledge and shaping development. Thus, a development idea and service mode based on micro-platform library reform increasingly fierce. Among them, the marketing theory is applied to the practice of the library, the fuzzy boundaries of disciplines at the same time, also for the library to deal with the challenges and seek development brings new vitality.Based on the UKEs, to carry out interdisciplinary research integration of Library Science, Marketing, Communication and other related theories, taking the "985" colleges and universities as the survey sample, is widely used and relatively mature two platform--Sina Weibo and Tencent Wechat, through the network survey and other research methods. From three stages including marketing preparation, implementation and feedback to analyse.Finally put forward the service marketing based on the library, users and the micro-platform of the "Golden Triangle"and for general library services marketingbased onplatform to carry out the path frames, to promote and expand the development of the library micro-platform to carry out information service and knowledge service in the condition of UKEs, allowing access to information, knowledgeeverywherewithin reach.The main part of investigation in this article,operations Weibo and WeChat "985" project universities as research samples for surveysoperators at the same time, microblogging platform and micro channel 27 "985" Engineering Colleges for investigation, statistics and analysis, including marketing preparation stage of marketing, marketing environment, external form to etc., marketing implementation stage service general situation, the specific content analysis, marketing feedback stage of the index analysis, correlation analysis.Summarizes the applicable to the general library framework and path-based service marketing,to give full play to the advantages of the platform,while to recommend information and knowledge "products"of libray to the user, finally realize the value between Library and users.