Research On The Construction Of Guangxi’s ASEAN Theme Website And Its External Communication

At present, China-ASEAN cooperation is entering diamond decade. Both sides will build Belt and Road Initiative, China ASEAN Community of destiny, and upgrade CAFTA. In this process, Guangxi’s ASEAN theme website undertakes docking ASEAN, roots in ASEAN and power interaction of trade and commerce, personnel exchanges and cultural communication of the special mission.This article uses the field interview, the questionnaire investigation, the case analysis and so on to understand the development status of Guangxi’s ASEAN theme website. The author analyzes the site type and site distribution. The article also understands the site management, include functional orientation, short-term development planning, and online and offline service. The article also studies the website’s external communication and propagation effect.Under the new situation, Guangxi’s ASEAN theme website will face new challenges. First of all, Guangxi’s ASEAN theme website will face the complex external environment. Secondly, the overall quality of the website is insufficient. Third, Guangxi’s ASEAN theme website lack of capital and talent. Fourth, the external communication of Guangxi’s ASEAN theme website is still in the primary stage. Fifth, Guangxi’s ASEAN theme website lack of the mechanism of audience research and dissemination of the effect evaluation. Finally, in the media cooperation, Guangxi’s ASEAN theme website is still room for improvement.By referring to successful experiences of other website, I put forward opinions and Suggestions for Guangxi’s ASEAN theme website to strengthen website construction and promote external communication ability. They should build a reasonable transmission system, improve communication skills, establish talent teams, and strengthen the related research and media cooperation.