The Report Of Radio Program Hear Of

The arrival of the mobile Internet era has created a lot of influence on our life, such as new media technology rapid development, fast food culture is also prevalent. The fast-paced way of life to the traditional radio broadcasting literature program is gradually reduced, and even a trend toward extinction. Therefore, holding the reservation the significance of literature program of the mind, I will try to broadcast a literature program and new media integration, combining the advantages of the platform in the dissemination of traditional broadcast features and new media, the creation of Hear of, this night broadcast literature program. Hear of have 22 minutes. It will push to mobile phone client radio broadcast programs to listen to the works of literature at 11 o’clock. And tell the mood as the main, is divided into literature studio and guest line and micro quotations, We Chat interactive platform in four parts.The paper will elaborate on the background of the creation, the program overview and orientation, the creative process, the innovation points and the key points of Hear of.